Become a Sponsor

For more than 20 years, the best minds in IT have been coming together at BrainShare. Join us in Salt Lake City on November 2-5 for BrainShare 2014.

In a complex and multi-platform world, no one product or company can solve all of IT's challenges. That's why you should come to BrainShare 2014, which promises to draw widely from throughout the IT community.

Organizations are constantly seeking new knowledge and products to help them piece together the perfect IT solution. Sponsor or exhibit at BrainShare 2014 and show attendees why you should be a part of their IT world. This document details the sponsorship and exhibition opportunities available this year. Combine these pieces to build a winning presence at BrainShare 2014.

2014 Highlights

  • Keynotes: You will hear the best minds from Attachmate, NetIQ and Novell discuss today’s most pressing IT issues.
  • Create your own world: Reserve private meeting rooms away from the main show floor.
  • Free sponsorship or exhibit space: Interested in getting your sponsorship fee waived? Check out the Sponsor for Free! section of this document to learn how.

The Privileges of Sponsorship at BrainShare 2014

We want BrainShare 2014 to be an amazing experience for all our sponsors and exhibitors. We work hard to ensure your booth staff is happy and engaged with conference attendees. We’ll also help your staff get ready for the exhibit hall. To help create the most positive experience possible we are pleased to provide the following:

BrainShare hotel room block

Finding a comfortable, economic place to stay during BrainShare is important for your booth staff. They need to be fresh, on time and nearby to take advantage of all the conference networking opportunities. Each member of your staff—whether a registered participant or booth staff member—will receive access to the BrainShare room block at major Salt Lake City hotels. We provide free transportation to and from the Salt Palace for those staying within the BrainShare hotel room block. Rooms are subject to availability.

Meals

We will provide everyone on your team with a badge for a buffet-style breakfast and lunch.

Evening events

The networking continues during our evening events, where we provide food, beverages and entertainment.

More networking time

Both our Welcome Reception and the Meet the Experts events will take place in the exhibit hall this year, giving you extra opportunities to discuss exhibits while relaxing and meeting others. There will be plenty of other opportunities for networking as well. Additional information will follow as it becomes available.

Dedicated Exhibition Hours

We have carved over 14 hours of exclusive time out of a total of over 24 exhibition hours.

Sponsor Levels

Get the most exposure that BrainShare has to offer! We are offering two great Sponsorship opportunities this year that can be combined with a booth to get even more exposure for your company.

Diamond Sponsor ($20,000)

A single organization will be able to connect with everyone at BrainShare with complete access and the highest visibility. The Diamond Sponsor will receive:

Pre-Conference Marketing

  • Prime logo and booth number placement on the BrainShare sponsor page with a link to your company’s website
  • A 150-word announcement on our event website upon execution of contract
  • BrainShare Facebook announcement
  • BrainShare web banner for your company’s website
  • One-time, pre-event use of the BrainShare opt-in participant database

Conference Marketing

  • Two technical breakout session presentations, each presented once*
  • Eight full conference passes (a $12,000 value) for your employees, strategic partners or customers
  • Recognition as a Diamond Sponsor in BrainShare promotional and conference materials with your logo and a 150-word company description
  • Prominent on-site banner featuring your company as a Diamond Sponsor
  • Special recognition of your sponsorship in all the general sessions
  • Inclusion of one piece of your collateral in the material which participants receive at registration*
  • Keynote chair drop in one of the keynote sessions*
  • A meeting room on the show floor with one co-branded company sign
  • Free admission for booth staff to all BrainShare evening events
  • Inclusion of your company’s white papers in attendees’ Filr accounts

Onsite

  • 20x30 or larger raw floor space (exhibitor will provide booth and floor covering)
  • An Internet drop that includes unlimited DHCP IP addresses (Static IP addresses are available for $100 per address. We do not allow wireless access points or DHCP servers)
  • Twelve booth staff passes

Post-Conference Marketing

  • One-time, post-event use of the BrainShare opt-in participant database

* These opportunities are subject to deadlines and the approval of the BrainShare team. Please meet our deadlines so you we can guarantee you the attention you deserve.

Platinum Sponsor ($15,000)

Showcase your latest and greatest technologies in an open and spacious exhibit hall focusing on technical demonstrations. Platinum sponsors receive the following:

Pre-Conference Marketing

  • Logo and booth number placement on the BrainShare sponsor page with a link to your company’s website
  • BrainShare Facebook announcement
  • BrainShare web banner for your company’s website
  • One-time, pre-event use of the BrainShare opt-in participant database

Conference Marketing

  • One breakout session presentation, presented one time*
  • Six full conference passes (a $9,000 value) for your employees, strategic partners or customers
  • Recognition as a Platinum Sponsor in BrainShare promotional materials and conference materials with your logo and a 100-word company description
  • Prominent on-site banners featuring your company as a conference sponsor
  • A meeting room on the show floor with one co-branded company sign
  • Free admission for booth staff to all BrainShare evening events
  • Inclusion of your company’s white papers in attendees’ Filr accounts

Onsite

  • 20x20 raw floor space (exhibitor will provide booth and floor covering)
  • An Internet drop that includes unlimited DHCP IP addresses (Static IP addresses are available for $100 per address. We do not allow wireless access points or DHCP servers)
  • Eight exhibit booth staff badges (badges may not be shared among staff members; additional badges may be purchased for $500 each)

Post-Conference Marketing

  • One-time, post-event use of the BrainShare opt-in participant database

* These opportunities are subject to deadlines and the approval of the BrainShare team. Please meet our deadlines so you we can guarantee you the attention you deserve.

Gold Sponsor ($8,000)

Benefits include:

Pre-Conference Marketing

  • Company name and booth number placement on the BrainShare website sponsor page with a link to your company’s website
  • BrainShare Facebook announcement
  • Inclusion of your company’s white papers in attendees’ Filr accounts

Conference Marketing

  • Two full conference passes (a $3,000 value) for your employees, strategic partners or customers
  • Free admission for booth staff to all BrainShare evening events

Post-Conference Marketing

  • Continued logo placement on the BrainShare website for a minimum of three months following the conference

Onsite

  • 10x20 raw floor space (exhibitor will provide booth and floor covering)
  • Four exhibit booth staff badges (Badges may not be shared among staff members; additional badges may be purchased for $500 each)
  • An Internet drop that includes unlimited DHCP IP addresses (Static IP addresses are available for $100 per address. We do not allow wireless access points or DHCP servers)

Silver Sponsor ($4,000)

Benefits include:

Pre-Conference Marketing

  • Company name and booth number placement on the BrainShare website sponsor page with a link to your company’s website
  • BrainShare Facebook announcement
  • Inclusion of your company’s white papers in attendees’ Filr accounts

Conference Marketing

  • One full conference pass (a $1,500 value) for an employee, strategic partner or customer
  • Free admission for booth staff to all BrainShare evening events

Post-Conference Marketing

  • Continued logo placement on the BrainShare website for a minimum of three months following the conference

Onsite

  • 10x10 raw floor space (exhibitor will provide booth and floor covering)
  • Four exhibit booth staff badges (Badges may not be shared among staff members; additional badges may be purchased for $500 each)
  • An Internet drop that includes unlimited DHCP IP addresses (Static IP addresses are available for $100 per address. We do not allow wireless access points or DHCP servers)

Marketing Promotional Opportunities (MPO)

Take advantage of one or more of these exciting opportunities to increase your presence. Please note that many of these are exclusive opportunities, and are listed in order of availability.



Breakout Session / $5,000 per session

Didn’t get a chance to say everything you wanted to say? We can help! We have a limited number of session slots available for break-out technical training or presentation. Includes one full conferencen pass for your speaker.

Hotel Key Cards / $5,000 / (One opportunity)

The “key” to success at BrainShare 2014! Participants staying in the BrainShare hotel room block receive a custom key card using our co-branded template. (Subject to availability. We will provide a co-branded template and will produce and distribute all key cards)

BrainShare Host Sponsor (SOLD) / $3,000 (One opportunity)

Your company’s logo will appear on shirts worn by our friendly BrainShare conference hosts. As the sponsor, you provide co-branded shirts for on-site distribution. We will provide the artwork template. If you cannot provide the shirts yourself but are still interested in this sponsorship opportunity, we can provide the shirts for a nominal fee.

Keynote Chair Drop / $1,500 / (Multiple opportunities)

Place your company message on the seats at one of the keynote sessions (Company will provide article and the BrainShare team will distribute it)

Escalator Clings / $15,000 (One opportunity)

Take advantage of the three escalator areas in the Salt Palace by placing your company logo on the sides of the escalators for everyone to see as they are going up and down the escalators each day.

Coffee Shop / $30,000 (One opportunity)

Help our BrainShare attendees get a jump start to their day by providing morning coffee. You will be the hit of BrainShare by sponsoring the morning pick-me-up every day at BrainShare!

Get Them Coming and Going / $5,000 each

(10 opportunities or exclusive sponsorship for $40,000) Be the first company participants see as they enter BrainShare. Place strategic window clings on the east and south doors of the Salt Palace Convention Center. These 20 inch by 30 inch window clings are sure to increase your brand recognition. (Design, production and installation of clings are the sponsor’s responsibility and are subject to approval from the BrainShare team)

Concourse Billboard / $5,000 each (Five sections)

Cover these large areas over the exhibit halls running along the Salt Palace. Each panel is roughly 17 inches by 10.5 inches, and there are up to 16 panels in each section.

Digital Signage / $2,000 (Five opportunities)

Take advantage of the digital signage throughout the Salt Palace and place your company logo and a message to the attendees on each of the digital signage monitors. Use this great opportunity to attract people to your booth.

Mobile App / $5,000 (One opportunity)

Each time the BrainShare mobile app starts up, your logo will be displayed as well as an icon with a company description or message in the mobile app. This is a great opportunity to get your company information in the hands of each attendee that downloads the app.

Your Own World at BrainShare / Beginning at $5,000 (Up to three opportunities)

Take over one of the breakout rooms on the lower level of Salt Palace Convention Center. Hold your own training sessions, mini keynotes, NDA discussions or demo labs—space will be set theater-style unless you make special arrangements—to create an inviting area for BrainShare attendees to enjoy and learn from you. Rooms are available on a first-come, first-served basis.

Note: Planned activities must be preapproved by the BrainShare team. You cannot schedule activities to conflict with officially scheduled BrainShare events such as the evening parties.

Charge them up! / $5,000 (Up to three opportunities)

Power up BrainShare attendees by sponsoring one of three charging stations. These are placed in high-traffic areas throughout the Salt Palace so nobody has to sit on the floor next to an outlet to charge their phone or laptop. This price includes the graphics with your logo on all sides of the charging station.

Show Floor Meeting Room / $3,000 per room

Take advantage of a conference room on the exhibit floor. Schedule meetings with your current and prospective clients or use it for storage. Each conference room comes with one round table, four chairs and one co-branded company sign above the entrance to your room. Your conference room is only available during exhibition hall hours, no exceptions.

Note: Diamond and Platinum sponsors receive a conference room with their sponsorship

Conference Handouts / $2,000

Ensure your flyers and brochures reach the hands and minds of BrainShare participants by including them in the information attendees receive at registration. All materials must be approved by the BrainShare team.

*Please see the prospectus for more details.

Sponser For Free!

Get your customers to sign up for BrainShare and your sponsorship fees could be drastically reduced or even completely waived. You’ll receive a unique registration code to give your customers. For every ten registrants that use your code, you get a $1,000 credit toward your sponsorship fees.

In order to qualify, sponsor fees must be fully paid by October 31, 2014. After a post-BrainShare registration audit, we’ll issue refunds based on the number of attendees who used your unique registration code. We can’t give discounts for past-due invoices, and we will not provide partial discounts if you don’t meet the minimum number of referred attendees. Good for new registrations only. You cannot apply your code and receive credit for individuals who have already registered. The maximum amount to be refunded will not exceed the contracted amount of your sponsorship fees.

 

© 2014 Attachmate Group Inc.

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